In order to evaluate and Identify existing products it is important to first identify a target group who the product is aimed at. A profile of a target group would include:

• Information about the lifestyle of the group
• The buying habits of the group (will depend on age as to what people can afford
• Gender (this can determine colours/images chosen for a design)
• Where people live
• Occupation

Having a good profile can also help you fill a gap in the market (niche marketing).

Existing Products

Task: Once you have decided on a product you need to find 4 similar products, which vary in design/style/material and use the following information to analyse each one:

• What is the purpose of the product? How does it work?
• What colours have been used?
• Has the product got embellishment on it? (Stitching/beads etc)
• What is the cost of the product?
• Is it environmentally friendly?
• Do the fabrics have special properties or characteristics?
• What fastening does it have on it?
• What sizes are available?
• What fibres and fabrics have been used to make it?
• What method of construction has been used to make it? What seams have been used?